Read more

He moved to Singapore 3 years ago, where he believes that the real game changers and next wave of innovations and disruptions are taking place. In this keynote titled “Innovation Lessons from Asia and Driving Growth in Emerging Markets”, he discussed what it takes to succeed in emerging markets particularly Asia and what might be stopping us from being more innovative. Sharing his extensive experience in India, China, Philippines and Thailand, working with different companies, he shared 5 key lessons he learnt to succeed in emerging markets: 1) Go Native 2) Delight not Delude 3) New Business Models 4) Build Ecosystem 5) Embrace Local Autonomy.

The Baroness has been awarded 30 Honorary Degrees from British and foreign universities and heads a multi-disciplinary research group exploring novel brain mechanisms. In addition, she has developed an interest in the impact of 21st Century technologies on how young people think and feel, as discussed in her book ID: The Quest for Identity in the 21st Century.

In her keynote at Ci2012 titled “The Impact of Technology: Making the most of the 21st Century”, she tried to persuade the audience they are going to face a problem comparable to climate change, which is mind change. According to her, mind change is an issue that’s as important and unprecedented as climate change. She then described how our brains develop and respond to different activities we do. Our brain is just like our muscle, it grows in the way we use it. While explaining the cyber world is going to change the world in a new way, she said that children who spent an excessive amount of time playing digital games have an enlarged area of the brain which is the main hub of the reward system. This meant that they got more reward from playing even when losing, in a similar way that gamblers’ brains compel them to keep betting when the odds are against them.