The principles of design thinking

Brendan Boyle

Brendan Boyle (USA)

Partner at IDEO; co-author of The Klutz Book of Inventions; has invented & licensed more than 150 consumer products; Associate Professor at Stanford University’s d. School; Board Member National Institute for Play.

16 November (2:00pm – 5:00pm) including afternoon refreshments

This class will give attendees exposure to the principles of design thinking. The core of IDEO’s methodology and its success has been through IDEO’s continued focus and development of design thinking. Brendan will conduct an interactive hands-on session illustrating these principles of innovation.

The practice of design thinking employs a combination of needs, problems, insights, opportunities, and rapid prototyping in order to routinely innovate.