Creative Innovation 2019 (Ci2019)


Wednesday, 26 October 2011

He will present a master class reaching these tools at Creative Innovation 2011 as well as a keynote speech. Ci2011 16-18 November at Sofitel Melbourne. Register at

Design thinking is a team based creative approach to solving problems. We’re asking our best clients to let us help them solve their toughest challenges through design thinking.  We start with a multi-disciplinary team who are collaboration experts. As a starting point, understanding the business and issues surrounding the problem are a must. A design thinking methodology will then move into an inspirational stage. We will spend deep qualitative time with the different stakeholders in the scope of the question. Typically we spend time in users homes understanding the problem in context. The team is hopefully uncovering insights which the competitors have not seen. Those insights are synthesized into a point of view, often the original question is challenged and modified as a better question is identified.

From here the team will move into an ideation stage. We’ll want to diverge and create many possibilities that tackle the question. Many different ideation techniques are used. Think brainstorming 2.0. Next we’ll narrow down to the most promising directions and create prototypes or experiments to test out the concept. The ingredient to successful experiments is to do them fast and at low resolution. Tom Kelley calls this “The ability to squint” What he means is don’t waste time making your prototypes fully resolved and beautiful. What  you desire at this stage are the learnings from these experiments so you can improve your concept or discard it and go in a different direction.

A recent example that comes to mind is the work we did with Steelcase around redesigning the age-old classroom chair. The team observed, among other things, that tablet-arm desks had remained unchanged for decades, even though class sizes and densities had grown dramatically. This presented an opportunity for Steelcase to enter the education market with a product that could immediately make an impact on seating arrangements. The final product, dubbed the Node chair, has received praise for promoting student collaboration, allowing educators to reconfigure classrooms to fit different teaching styles, and enabling institutions to save money by making spaces more flexible and accommodating for varied uses.

Other types of challenges that we’ve used design thinking are: helping  Singapore’s Ministry of Manpower’s work pass division with their Business Process Redesign to collaborating with Center for Disease Control to fight obesity with a challenge on how to get kids to eat more vegetables. I’m passionate about the diversity of business challenges that design thinking can be used to help solve.


"Without a doubt the best conference in Australia with a delightful mix of creativity and big thinking bringing together an eclectic group of industry, community and education leaders. Once again, I’ve come away enthused by new ideas, more aware of future trends, and heartened by the kindness of humanity. We all have a role to play and it should be a collective one." Kerry Anderson, Founder of Operation Next Gen

"Conferences are boring. Creative Innovation is more like a rodeo for ideas, and you are guaranteed to leave wanting to make the world better for everyone." Andrew Despi, A.kin

"Kudos to Tania for organising the the 2019 CI Conference in Melbourne - it is the best I have attended so far. All the speakers and sessions were very well-planned. I have attended many conferences and this is the first I did not have the 'luxury' to skip any sessions. Your effort in this space has truly made Melbourne a global innovation and entrepreneurship hub." Danny Ong, Deakin University

"I wanted to pass along how incredible I thought Creative Innovation was and how much your passion for life and for humanity was inspiring to all of us. It was a privilege to be included and one that I am very grateful for." John Pickering, Chief Behavioural Scientist

"Creative Innovation is a transformational platform built by changemakers for changemakers. It is an educational adventure showcasing the forefront of ideas internationally." Melissa Warner, Ci2019 Scholarship Winner & Education Officer, Mind Medicine Australia

"Creative Innovation 2019 was one of the most well-organised events I’ve ever taken part in. From beginning to the end, every detail had been planned through and taken care of. Secondly, are the production values. As a result, it was possible to attend all the sessions without suffering conference burn-out, happy in the knowledge that the next piece of content was guaranteed to delight and challenge the senses." Richard Claydon (Singapore)

"Well done on another successful Ci conference. Your energy, passion and sheer determination to ensure the conference delegates get a fantastic experience is admirable." VP People & Global Capability | P&GC, Woodside Energy


There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:

Tania de Jong AM // Founder and Executive Producer
Tel: +61 (0)3 8679 6000

Alrick Pagnon
Tel: +61 (0)3 8679 6000

“Remarkable, mind blowing, brilliantly choreographed – easily the best conference ever and I’ve been to plenty. Truly wonderful and amazing.”

Jim Grant, Partner, Dattner Grant

“Thank you for a challenging and rewarding couple of days. The quality of the team you had at the conference was extraordinary! These events will change people and thereby the world.”

Craig Carolan, Director Private Wealth, ANZ

“I came to learn – I came away inspired! Best conference ever.”

Paul Duldig, University of Melbourne