Friday, 28 October 2011
Creativity is a messy and confusing subject. Much of the difficulty arises directly from the words “creative” and “creativity.”
At the simplest level “creative” means bringing into being something that was not there before. Understanding the need for creativity in business and industry today is the easy part. Everyone is faced with the need to create a new product or service, solve a problem, or have the leading edge over the competitors.
Lateral Thinking™ and Dr. de Bono
Dr. Edward de Bono is regarded by many as the leading world authority in the field of creativity. He is the inventor of the phrase “Lateral Thinking” which is now in the Oxford English Dictionary.
His Lateral Thinking tools are based directly on how the brain functions as a self-organizing information system. He has worked for over thirty years in the field with major corporations all over the world.
Here are some notes from Dr. de Bono on the definition of Lateral Thinking.
There are a number of ways of describing or defining Lateral Thinking.
In my writing and seminars, I use the terms “lateral thinking” and “creative thinking” interchangeably because creative thinking is much more widely known.
I introduced the new term “serious creativity” in my book Serious Creativity (HarperBusiness, New York, 1992) in order to make a distinction between formal creative techniques and just messing around and hoping that an idea will
The word “creative” in the English language has a very broad meaning and includes the bringing into existence of something new. We do not accept creating a mess as being creative because the new thing is supposed to have value. For example, artists are creative because they create new things that have value.Yet many artists are productive stylists who produce within the same perceptions and style of expression.There may be very little of the change in perceptions and concepts that is central to Lateral Thinking.
So one of the reasons for creating and using the term “Lateral Thinking” is to distinguish this kind of artistic creativity from the thinking involved in creating new perceptions and new concepts.
There are, of course, artists who also change concepts and perceptions and who do use Lateral Thinking as such.This seems to particularly apply to musicians in both popular and classical music. There are also playwrights, novelists, architects, and others who have used Lateral Thinking to open up new concepts and perceptions.
Even so, the Lateral Thinking course does not pretend to turn a participant into an artist.
Misconceptions about Creative Thinking
Have you ever heard the following?
“You have to be an artist to be creative.”
“Ideas have always happened.”
“Creativity is a talent that some people have and others do not.”
“Creativity comes from rebels.”
“Being liberated is enough.”
“Tools and techniques are confining.”
Here are some thoughts on these misconceptions.
"Without a doubt the best conference in Australia with a delightful mix of creativity and big thinking bringing together an eclectic group of industry, community and education leaders. Once again, I’ve come away enthused by new ideas, more aware of future trends, and heartened by the kindness of humanity. We all have a role to play and it should be a collective one." Kerry Anderson, Founder of Operation Next Gen
"Conferences are boring. Creative Innovation is more like a rodeo for ideas, and you are guaranteed to leave wanting to make the world better for everyone." Andrew Despi, A.kin
"Kudos to Tania for organising the the 2019 CI Conference in Melbourne - it is the best I have attended so far. All the speakers and sessions were very well-planned. I have attended many conferences and this is the first I did not have the 'luxury' to skip any sessions. Your effort in this space has truly made Melbourne a global innovation and entrepreneurship hub." Danny Ong, Deakin University
"I wanted to pass along how incredible I thought Creative Innovation was and how much your passion for life and for humanity was inspiring to all of us. It was a privilege to be included and one that I am very grateful for." John Pickering, Chief Behavioural Scientist
"Creative Innovation is a transformational platform built by changemakers for changemakers. It is an educational adventure showcasing the forefront of ideas internationally." Melissa Warner, Ci2019 Scholarship Winner & Education Officer, Mind Medicine Australia
"Creative Innovation 2019 was one of the most well-organised events I’ve ever taken part in. From beginning to the end, every detail had been planned through and taken care of. Secondly, are the production values. As a result, it was possible to attend all the sessions without suffering conference burn-out, happy in the knowledge that the next piece of content was guaranteed to delight and challenge the senses." Richard Claydon (Singapore)
"Well done on another successful Ci conference. Your energy, passion and sheer determination to ensure the conference delegates get a fantastic experience is admirable." VP People & Global Capability | P&GC, Woodside Energy
There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:
“Remarkable, mind blowing, brilliantly choreographed – easily the best conference ever and I’ve been to plenty. Truly wonderful and amazing.”
Jim Grant, Partner, Dattner Grant
“Thank you for a challenging and rewarding couple of days. The quality of the team you had at the conference was extraordinary! These events will change people and thereby the world.”
Craig Carolan, Director Private Wealth, ANZ
“I came to learn – I came away inspired! Best conference ever.”
Paul Duldig, University of Melbourne