Wednesday, 2 November 2011
Posted by Lynette Jensen on November 1, 2011
Late last year, IBM published the Global Survey of CEOs 2010 and found that,
“More than rigour, management, discipline, integrity or even vision – successfully navigating an increasingly complex world will require creativity”.
IBM and the more than 1500 CEOs they interviewed from 60 different countries are not alone in this view. Ernst & Young in their Connecting Innovation to Profit Report, 2010 said,
“ The ability to manage, organise, cultivate and nurture creative thinking is directly linked to growth and achievement.”
Why is creativity so important?
Creativity underpins everything we do. It’s hard-wired into our DNA. We can’t help but be creative. Creativity is the ability to solve problems and exploit opportunities. It’s what got us out of the caves and experimenting and discovering. As a species, we have an insatiable desire to make new things, to see what we can do with what we’ve got, to invent and discover, to play with ideas and to see if we can push things to the limit.
Creativity is the raw material of innovation, or in other words, innovation is creativity put into action.
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