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Creative Innovation 2019 (Ci2019)

The Impact of Technology: Making the most of the 21st Century

Friday, 22 February 2013

The Baroness has been awarded 30 Honorary Degrees from British and foreign universities and heads a multi-disciplinary research group exploring novel brain mechanisms. In addition, she has developed an interest in the impact of 21st Century technologies on how young people think and feel, as discussed in her book ID: The Quest for Identity in the 21st Century.
In her keynote at Ci2012 titled “The Impact of Technology: Making the most of the 21st Century”, she tried to persuade the audience they are going to face a problem comparable to climate change, which is mind change. According to her, mind change is an issue that’s as important and unprecedented as climate change. She then described how our brains develop and respond to different activities we do. Our brain is just like our muscle, it grows in the way we use it. While explaining the cyber world is going to change the world in a new way, she said that children who spent an excessive amount of time playing digital games have an enlarged area of the brain which is the main hub of the reward system. This meant that they got more reward from playing even when losing, in a similar way that gamblers’ brains compel them to keep betting when the odds are against them.
In conclusion, she suggested that we should give our children a better “real” environment rather than spending their time on computer and video games.
Watch the video:
Baroness Susan Greenfield at Ci2012
Watch all Ci Global Inspiring Videos on our Website!All the Ci2011 and Ci2012 videos are created by Hunting with Pixels 

Graphic Recording by fever picture:
Graphic Recording Susan Greenfield

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There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:

Tania de Jong AM // Founder and Executive Producer
Tel: +61 (0)3 8679 6000
Email: Tania@creativeuniverse.com.au

Alrick Pagnon
Tel: +61 (0)3 8679 6000
Email: Alrick@creativeuniverse.com.au

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