aka “The Ideas Guy”, leading ideas and marketing expert, creator and host of Australia ’s #1 Marketing show Small Business Big Marketing.
16 November (9.30am – 12.30pm) including morning refreshments
ABOUT THE MASTER CLASS
Where a typical brainstorming session often only delivers incremental ideas, they rarely result in breakthrough thinking. On the flip side, a Killer Innovations session results in a significant and highly profitable departure from your current practice that will be difficult to imitate.
Finding true killer innovations is tough work. Human instinct has us finding the quick answer….then we stop looking once we’ve found the first answer that approximates the best answer to a given question. We fail to look beyond the obvious…because looking beyond the obvious is scary, it may leave us looking like a fool. It may produce something extraordinary.
In a Killer Innovations session, the concept of a ‘me too’ idea is thrown out the door…the killer innovation must be a break-through idea that is instantly recognized by the market place.
USING THE KILLER INNOVATIONS APPROACH IS AKIN TO BRAIN STORMING ON STEROIDS!
So, come along with an open mind and ready to make the world a better place.