Dr Amantha Imber

Creativity and innovation psychologist; Author: The Creativity Formula; PhD in organisational psychology; has consulted on innovation & creativity at leading companies including Coca-Cola, LEGO, Medibank Private, Red Bull, Deloitte, Vodafone and Westpac.

28 November (2.30pm – 5.30pm) including morning refreshments

ABOUT THE MASTER CLASS
In this highly interactive Masterclass, Dr Amantha Imber will take you through the latest scientific findings into the key variables that have been proven to drive a culture of innovation. You will learn:

• The results from global field research undertaken by Inventium into companies such as Twitter, PayPal, Etsy, HBO, Coca-Cola, Vimeo, Foursquare, Meetup, IDEO, Whirlpool, Weiden + Kennedy, Xerox, Kimberly-Clark and several others into how they foster a culture that supports creativity and innovation.
• The 13 key variables that have been scientifically proven to create an innovative culture, according to a meta-analysis of 42 top research studies into this topic.
• The 5 most important variables that you need to focus on right now in your organisation in order to drive innovation.

You will leave with not only a stack of innovation driving ideas, but also a clear direction on how to ignite a culture of innovation back at your workplace.