Dr Amantha Imber

Dr Amantha Imber is an innovation psychologist, best-selling author, and founder of innovation consultancy Inventium. Inventium was recently awarded the BRW Client Choice Award for Best Management Consultancy.

27 November (9.15am – 11.15am) including morning refreshments

ABOUT THE MASTER CLASS
Having a lean, fast and customer-focused innovation process is critical to driving innovation as effectively as possible. However, many organisations, particularly larger ones, have flawed innovation processes.

Some of the most common problems we encounter when working with companies to improve their innovation process include:

A process that is overly bureaucratic; Decision making that is characterised by analysis paralysis; A slow and inflexible process; A process that starts with idea generation, rather than actually understanding what customer problems are going to be the most effective and profitable ones to solve; An unbalanced process that favours either the front end or back end.

If you can relate to any of the above problems, then don’t miss this Master Class. It will cover:

• What big companies can learn from how startups innovate
• Practical techniques that will enable you to be lean and nimble in your approach to innovation
• The eight absolutely critical stages in a best practice approach to innovation, according to what has been scientifically proven to work
• A stack of easy to apply tips that will radically improve your current innovation process
• How to measure the effectiveness of your current innovation process, and understand how to eliminate key bottlenecks