Michele Levine

Michele Levine

CEO, Roy Morgan Research

Moderating Deep Conversation 1
‘Education: Learning to Embrace the Future‘ (Nov 27, 12:15-2:15pm)

Moderating Panel Discussion
‘Ethical Leadership: complex dilemmas, practical solutions’ (Nov 28, 2.45pm)

With a fundamental belief in the empowering value of information, Michele was instrumental in the development and refinement of Roy Morgan Single Source, the world’s leading consumer study (based on over 50,000 interviews a year) and, in 2010, the introduction of the Roy Morgan Business Survey.

Michele was ahead of her time in foreseeing the exponential growth of big data and, consequently the need for software (like ASTEROID) which can manage and order massive volumes of data – as well as the need for highly trained analysts who can help make sense of it.

Still a proud ‘researcher’, she is a hands-on CEO, personally involved with the Company’s core products and the results of the Company’s surveys on a daily basis.

Many of the Company’s innovative products – including Technology Adoption Segments, Web Audience Measurement (WAM) and the world-leading Reactor suite of tools for measuring audience reactions in real time – would not exist had it not been for Michele’s foresight and determination to lead rather than follow.

A popular speaker at seminars and conferences and sought after by the media as a knowledgeable and thought-provoking social commentator, Michele has ambitious plans for Roy Morgan Research as a world leader in providing information that matters and answers that help our Clients discover their competitive edge.