The science of how to create an innovation culture (and why table tennis tables and beanbags are not the answer)

Dr Amantha Imber

Dr Amantha Imber is an innovation psychologist, best-selling author of The Creativity Formula and The Innovation Formula, and founder of Australia’s leading innovation consultancy Inventium. In 2016, Amantha was inducted into the Australian Business Women’s Hall of Fame

7 November 2016, 2:15pm – 4.45pm (incl. afternoon tea)


It is universally recognised that innovation is key to growing a business. As such, creating a culture where innovation thrives is critical. However, when surveyed about what they think creates a culture of innovation, over 95% of business leaders get the answers wrong. They are basing their decisions on intuition rather than science.

Dr Amantha Imber will share with you the 14 key drivers to creating a culture of innovation – according to what has been scientifically proven. In a highly interactive Master Class, the audience will get to see how closely their intuition matches with science.

In addition to the science, Amantha will share stories from some of the world’s most innovative organisations such as Google, Etsy, GE and many others about how they are applying these principles.

You will learn: