Creative Innovation 2019 (Ci2019)

MC 11: Solving wicked social problems – using the problem!

Rachel Audigé

Rachel Audigé

Engaging facilitator, Trainer, Coach and Speaker
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1 April 2019, 4:15pm – 6:45pm

Rachel is an innovation and marketing architect. She helps organisations think differently and unearth less intuitive ideas to create more creative ecosystems. She uses a range of methods in training, projects and building innovative ecosystems but the most transformative is the Israeli method, Systematic Inventive Thinking (SIT). Its sweet spot is unique in that it busts cognitive thinking patterns that often hold us back in our efforts to be innovative. She embraces collisions and paradox in all her work. She has a passion for training people and mentors with CSIRO’s OnPrime program, lectures at UTS and equips corporate entrepreneurs with the toolset and mindset to think differently.


We are aware of countless social problems that appear to have no evident solution. We think of them as “wicked”; unsolvable. We cannot approach these problems with the illusion of being able to change social behaviour. Where the root cause cannot be changed, we need to get better at removing the pain elsewhere in the ‘chain’ and if possible, using the problem itself as a resource. SIT offers a method that is highly empowering and optimistic and even helps set ourselves up for a more compelling, counter-intuitive, surprising and yet simple solution using the resources we have. Sometimes the problem itself is your sweetest asset.


  • How to build a chain of causality to explore the world of a problem
  • How to explore the chain for assumptions and flawed reasoning
  • How to “break” the chain to solve the problem and to set up criteria for a more inventive solution
  • How to draw on existing resources
  • How to the harness the problem in the solution
Conference starts:

Early bird tickets are now sold out!
General tickets are still on sale.

Book your team today ►

There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:

Tania de Jong AM // Founder and Executive Producer
Tel: +61 (0)3 8679 6000

Alrick Pagnon // Creative Innovation Leader
Tel: +61 (0)3 8679 6000

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