Creative Innovation 2019 (Ci2019)

MC 11: Solving wicked social problems – using the problem!

Rachel Audigé

Rachel Audigé

Engaging facilitator, Trainer, Coach and Speaker
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1 April 2019, 4:15pm – 6:45pm


We are aware of countless social problems that appear to have no evident solution. We think of them as “wicked”; unsolvable. We cannot approach these problems with the illusion of being able to change social behaviour. Where the root cause cannot be changed, we need to get better at removing the pain elsewhere in the ‘chain’ and if possible, using the problem itself as a resource. SIT offers a method that is highly empowering and optimistic and even helps set ourselves up for a more compelling, counter-intuitive, surprising and yet simple solution using the resources we have. Sometimes the problem itself is your sweetest asset.


  • How to build a chain of causality to explore the world of a problem
  • How to explore the chain for assumptions and flawed reasoning
  • How to “break” the chain to solve the problem and to set up criteria for a more inventive solution
  • How to draw on existing resources
  • How to the harness the problem in the solution

Rachel is an innovation and marketing architect. She helps organisations think differently and unearth less intuitive ideas to create more creative ecosystems. She uses a range of methods in training, projects and building innovative ecosystems but the most transformative is the Israeli method, Systematic Inventive Thinking (SIT). Its sweet spot is unique in that it busts cognitive thinking patterns that often hold us back in our efforts to be innovative.

She embraces collisions and paradox in all her work. She has a passion for training people and mentors with CSIRO’s OnPrime program, lectures at UTS and equips corporate entrepreneurs with the toolset and mindset to think differently.

"Without a doubt the best conference in Australia with a delightful mix of creativity and big thinking bringing together an eclectic group of industry, community and education leaders. Once again, I’ve come away enthused by new ideas, more aware of future trends, and heartened by the kindness of humanity. We all have a role to play and it should be a collective one." Kerry Anderson, Founder of Operation Next Gen

"Conferences are boring. Creative Innovation is more like a rodeo for ideas, and you are guaranteed to leave wanting to make the world better for everyone." Andrew Despi, A.kin

"Kudos to Tania for organising the the 2019 CI Conference in Melbourne - it is the best I have attended so far. All the speakers and sessions were very well-planned. I have attended many conferences and this is the first I did not have the 'luxury' to skip any sessions. Your effort in this space has truly made Melbourne a global innovation and entrepreneurship hub." Danny Ong, Deakin University

"I wanted to pass along how incredible I thought Creative Innovation was and how much your passion for life and for humanity was inspiring to all of us. It was a privilege to be included and one that I am very grateful for." John Pickering, Chief Behavioural Scientist

"Creative Innovation is a transformational platform built by changemakers for changemakers. It is an educational adventure showcasing the forefront of ideas internationally." Melissa Warner, Ci2019 Scholarship Winner & Education Officer, Mind Medicine Australia

"Creative Innovation 2019 was one of the most well-organised events I’ve ever taken part in. From beginning to the end, every detail had been planned through and taken care of. Secondly, are the production values. As a result, it was possible to attend all the sessions without suffering conference burn-out, happy in the knowledge that the next piece of content was guaranteed to delight and challenge the senses." Richard Claydon (Singapore)

"Well done on another successful Ci conference. Your energy, passion and sheer determination to ensure the conference delegates get a fantastic experience is admirable." VP People & Global Capability | P&GC, Woodside Energy


There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:

Tania de Jong AM // Founder and Executive Producer
Tel: +61 (0)3 8679 6000

Alrick Pagnon
Tel: +61 (0)3 8679 6000

“Remarkable, mind blowing, brilliantly choreographed – easily the best conference ever and I’ve been to plenty. Truly wonderful and amazing.”

Jim Grant, Partner, Dattner Grant

“Thank you for a challenging and rewarding couple of days. The quality of the team you had at the conference was extraordinary! These events will change people and thereby the world.”

Craig Carolan, Director Private Wealth, ANZ

“I came to learn – I came away inspired! Best conference ever.”

Paul Duldig, University of Melbourne