Creative Innovation 2019 (Ci2019)

MC 9: Enhance your Cognitive and Creative Capacities: Cross Reality (XR) Experience Design Framework

Carl Smith (UK)

Director of the Learning Technology Research Centre (LTRC) and Principal Research Fellow at Ravensbourne University London
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1 April 2019, 4:15pm – 6:45pm

This master class is concerned with exploring the technological extension of the human condition through the ethical use of emerging technologies that enhance our cognitive and creative capacities.

XR (Cross or Extended Reality) is a recent and controversial umbrella term that attempts to simplify the understanding and adoption of the full range of immersive technologies that generate new forms of reality, “In the future we will see people interacting with the virtual world and real world in seamless, frictionless, and continuous ways, not bound by delineations of experience between VR, AR, and MR.”

We will explore if the term XR is useful for experience designers to help explain what they do or whether it just adds a further layer of unnecessary complexity. As we increasingly move from Human Computer Interactions that were limited to operating within a 2D flatland to spatial computing, the XR Experience Design Framework is intended to manage the seamless stacking of these dimensions and realities and their interactions. This includes curating the pre and post context of the user experience to allow the full scope of the imagination to manifest and remain intact. The XR techniques and technologies we will explore include Sensory Augmentation, Perceptual Adaption, Artificial Senses, Body Hacking and Natural Media. In the second half of the master class we will explore collaborative processes and methodologies for the design of XR interventions.


  • Apply the XR Experience Design Framework to your own projects.
  • Understand what our current imaging and sensing technologies do to our perception.
  • Use technology to undo the damage caused by technology.
  • Incorporate peripheral thinking into your experience designs.
  • Explore how artificial senses can be used to access a greater dynamic range of reality.
  • (Re)design a workable balance between digital and analogue modes of interaction.

"Without a doubt the best conference in Australia with a delightful mix of creativity and big thinking bringing together an eclectic group of industry, community and education leaders. Once again, I’ve come away enthused by new ideas, more aware of future trends, and heartened by the kindness of humanity. We all have a role to play and it should be a collective one." Kerry Anderson, Founder of Operation Next Gen

"Conferences are boring. Creative Innovation is more like a rodeo for ideas, and you are guaranteed to leave wanting to make the world better for everyone." Andrew Despi, A.kin

"Kudos to Tania for organising the the 2019 CI Conference in Melbourne - it is the best I have attended so far. All the speakers and sessions were very well-planned. I have attended many conferences and this is the first I did not have the 'luxury' to skip any sessions. Your effort in this space has truly made Melbourne a global innovation and entrepreneurship hub." Danny Ong, Deakin University

"I wanted to pass along how incredible I thought Creative Innovation was and how much your passion for life and for humanity was inspiring to all of us. It was a privilege to be included and one that I am very grateful for." John Pickering, Chief Behavioural Scientist

"Creative Innovation is a transformational platform built by changemakers for changemakers. It is an educational adventure showcasing the forefront of ideas internationally." Melissa Warner, Ci2019 Scholarship Winner & Education Officer, Mind Medicine Australia

"Creative Innovation 2019 was one of the most well-organised events I’ve ever taken part in. From beginning to the end, every detail had been planned through and taken care of. Secondly, are the production values. As a result, it was possible to attend all the sessions without suffering conference burn-out, happy in the knowledge that the next piece of content was guaranteed to delight and challenge the senses." Richard Claydon (Singapore)

"Well done on another successful Ci conference. Your energy, passion and sheer determination to ensure the conference delegates get a fantastic experience is admirable." VP People & Global Capability | P&GC, Woodside Energy


There are a host of incredible opportunities to partner with us on this world class innovation event. If you are interested in becoming a partner or creative collaborator for the upcoming conference, please contact:

Tania de Jong AM // Founder and Executive Producer
Tel: +61 (0)3 8679 6000

Alrick Pagnon
Tel: +61 (0)3 8679 6000

“Remarkable, mind blowing, brilliantly choreographed – easily the best conference ever and I’ve been to plenty. Truly wonderful and amazing.”

Jim Grant, Partner, Dattner Grant

“Thank you for a challenging and rewarding couple of days. The quality of the team you had at the conference was extraordinary! These events will change people and thereby the world.”

Craig Carolan, Director Private Wealth, ANZ

“I came to learn – I came away inspired! Best conference ever.”

Paul Duldig, University of Melbourne